By boarding school, things had started to come around: Id found a new hairdo, zip code, Benetton, whole new set of friends, and pool of suitors. Alexis Traina, "Im a gold hoop kind of girl, and I'm pretty obsessed with Jennifer Fishers hoops in all different sizes. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. It never ceases to amaze me.. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. I wrote andproduced the book infive months. "Over the years I've reached out to the people I care about and recruited them to colonize the coolest and best part of the city," says Traina, who matches friends and nearby real estate with the enthusiasm of a high-commission broker. Instagram feedswere inundated with pictures from the over-the-top events. Photographed & Styled By Claiborne Swanson Frank Published: Oct 26, 2017 Alexis Traina's ode to Napa Valley, which appears in the November issue of Town & Country,. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. From Napa with Love: Who to Know, Where to Go, and What Not to Miss But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. Inside Alexis Traina's 'From Napa With Love' Book Launch - Haute Living It is an impressive roster. It looked like a beautiful time was had by all. In the end, it enriched our friendship deeply. Hearst Magazine Media, Inc. All Rights Reserved. The old house had less room, but was very charming., Even with its updates, the Napa Valley getaway is a far cry from the couples primary residence, in Pacific Heights. This post was published on the now-closed HuffPost Contributor platform. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. But its not just milestones that make the house special; its also everyday moments. . Trevor Traina has not been divorced. Courtesy of Trevor Traina From left: Alexis Swanson Traina, Johnny Traina, Katie Traina, Ruth Buchanan, Trevor Traina, Todd Traina, Daisy Traina, Dede Wilsey, Delphina Traina. He will discuss Elsie de Wolfe's oeuvre with as much enthusiasm as the capabilities of his beloved Audi R8which he drove in the infamous Gumball 3000 Rally from Shanghai to Beijing, a trip that also involved one night in North Korea as a guest of Kim Jong Il (who loves cars). (Trevor found a Proustian double-peacock bench at Steinitz in Paris to set against it.) Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. 2023 BuzzFeed, Inc. All rights reserved. My fantasy was to be a gentleman farmer with three grapevines and art. The Trainas also looked to some iconic tastemaking neighbors for inspiration. They come in a dozen or so colors and are perfect for summer.- Alexis Traina, "This white enamel David Webb ring is my summer go-to statement piece of jewelry. His hobby is collecting photographs, an exhibition of his collection in summer 2012 at the Fine Arts Museum was discussed in the media. Alexis Traina, "Gucci aviators are always sexy, mysterious, and full of fun. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. Thats me with my husband and partner in crime, Trevor Traina. Beloved fashion designer Andrew Gn, who is based in Paris, but has a considerable following in San Francisco, was also in Austria for the soire. "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. I asked them to tell their Napa Valley stories and to describe the places, things, and experiences they love about the valley. The goal was to create a useful guide to the place and to offer a look at the people who make it special. The mother of two is married to entrepreneur and philanthropist Trevor Traina, attends many society galas and. In 2008, to generate publicity for DriverSide, he drove an Audi R8 in the Gumball 3000 rally from San Francisco to Beijing (with the help of a cargo plane). Here, the eighteenth-century Portuguese chairs and seventeenth-century Chinese shrine set on a dramatic black-and-white marble checkerboard floor are brought vividly into the twenty-first century with the bold vertical stripes of Keith Tyson's monumental History Painting (Baden-Baden, 1942). Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. This fall, Claiborne and I shared an amazing story,inspired by my book for Town & CountrysNovemberissue, where she shot all the portraits and that was super special for us both. Buy Me! My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. Alicia Engstrom and Heather Pegg. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. It is a perfect gift for this holiday season. "This was the idea behind the house: Let's fill it with children! Her high-society family pioneered the frozen. Alexis K Traina, 52 - San Francisco, CA - Reputation & Contact Details Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. They are confident and bold in how they live. The odyssey even involved an overnight stay in Pyongyang as a guest of the late Kim Jong Il, who, among other things, was a car aficionado. Advertisement . In my awkward teenage years, I became obsessed with Lady Diana Spencer and insisted on having her same hairdo, eagerly spritzed with several bottles of Sun-In Not a good look in tropical climates, with braces. Alexis and Trevor Traina: Ode To Joy | Vogue Creative Director, Swanson Vineyards. That's the ultimate luxury.". Weekends in Oakville are generally spent sans guests and are passed mostly outsideby the pool or on the tennis courtsin the company of the Trainas two children, Johnny and Delphina, and their Jack Russell terrier, Honey. Love in the Vineyards | HuffPost Life RSVP OUI to our newsletter and get all the latest scoop on beauty and wellness trends, tips and features. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. Trevor Traina Celebrates 50th Birthday In Vienna - Haute Living Month. "I was 30," he says. Go to Appearance > Customize > Subscribe Pop-up to set this up. Opinions expressed by Forbes Contributors are their own. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region's highlights, along with entertaining tips, recipes, and itineraries from Napa notables. Previously cities included Oakville CA and New Orleans LA. "Trevor has vision that I don't," says Alexis. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. Lorenza rose is produced by Michele Ouellet, a Napa Valley native and fashion model, and her mother Melinda Kearney. She chronicled it all in a blog, Alexis Napa for the Curious and Eccentric. Click through for a glimpse. Trevor Traina has not been divorced. So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. Since then, the Trainas have made plenty of their own memories at the estate. It. A writer and filmmaker (Golden Globe for, By Alexis Traina. Picking up where Robert Mondavi left off, the Harlan family has completely rewritten the playbook of American wine. Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . The drive from San Francisco to the Napa Valley takes only a little more than an hour, but for tech entrepreneur and IfOnly CEO Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, the two places feel as far away from each other as possible. The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. We may earn commission from links on this page, but we only recommend products we back. Meet Alexis Swanson Traina - archive.beautyandwellbeing.com Top Image: Carlo Mondavi is equal parts entrepreneur, winemaker, and goodwill ambassador. Alexis Swanson Traina, creative director of her family's winery, Swanson Vineyards, lives a life that is rich in delight. He lives in San Francisco and walks three miles a day on the steep city streets. Trevor Traina becomes ambassador in Vienna ceremony - SFGATE Alexis Traina, "These street-legal house slippers are some of my favorite summer accessories." Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. Five O'Clock Somewhere: Riverside Sundowners At Zambia's Luangwa Safari House, Designer Mara Hoffman on Her Vibrant New Activewear Line, Cara Delevingne, Tag Heuer Raise Funds for Cecil the Lion Researchers, This 50 Million Vertical Ship Will Revolutionize Ocean Exploration, Vatican For Sale: Very Wealthy Rent the Sistine Chapel, Dine with the Pope and Buy Secret Archives, Mido Launches Watch Design Contest With Famous Timepiece Designers. We have a number of family portraits, of my grandparents and my mother, and pieces of furniture I grew up with in various houses, he says. The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. . " Alexis Traina, Suzie Kondi makes these amazing French terrycloth jumpsuits that are an easy, comfy travel essential. A life-size black-and-white Hiroshi Sugimoto photo of Queen Elizabeth rules over the Cool Britannia red hand-blocked velvet-lined living room. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. His 1905 Georgian town house defines that nexus. "Our tennis person used to do all the tennis sponsorship for Reebok. This was not the first time a Traina had dynamited the hills in this region. 2023 Cond Nast. There is madcap Dodie Rosenkranz, whose villa was decorated by Michael Taylor in a style that Britt characterizes as "palace in Calcutta." I particularly love this extra white & crisp jacket. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. Crabb, a Napa Valley pioneer who founded the To Kalon winery. The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. The home was built in the 1860s by H.W. Photographed by Douglas Friedman / via DuJour. Trevor Traina becomes ambassador in Vienna ceremony, Designated US ambassador to Austria Trevor D Traina and his wife Alexis S Traina arrive at the airport in Schwechat near Vienna, Austria on May 18, 2018. Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. I always intended to collaborate with my youngest sister, the photographer Claiborne Swanson Frank, on the project. Photo Credit: @allisonspeerprEarlier this year San Francisco man about town, Trevor Traina, took a new job as the US Ambassador to Austria. Alexis Traina opens the doors to the best of wine country living, Words by KELSEY McKINNON Photography by DOUGLAS FRIEDMAN. And the thing is, we come from wicker. (Well, almost. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. We may earn commission from links on this page, but we only recommend products we back. I had originally hoped to collaborate with my sister on the entire book, but she was 8 months pregnant when I wasoffered the opportunity, so we just worked on the cover andspecificportraits together. I've spent my entire life as a connector of people," Trevor Traina says in his cozy San Francisco den. Johnny sits atop "Herby," a . Photo: Photographed by Drew Alter. HiNote provides a reimagined alternative to digital communication, offering a vast collection of personalized templates that can be used to send messages. Two years ago, his collection was exhibited at the de Young Museum, where he is a board member. Though Traina was approved by a unanimous voice vote of the United States Senate in March, he could not officially go to work in Austria until his credentials, in the form of a sealed letter from the president of the United States, were accepted by Dr. Alexander Van der Bellen, federal president of the Republic of Austria. "We had absolutely no idea what we were getting ourselves intothe project just grew and grew," admits Alexis; but, she adds, "for Trevor and me, the house was a shameless love poem to each other.". I already know the best trees for climbing, the ultimate hide-and-seek spots and where to build a fort, he says. Subscribe to our weekly emails for the hottest openings, latest parties and in-depth interviews with the people putting California Style on the map. Like Napa, Alexis latest travel and lifestyle guide is enchanting, full of hidden treasures and favorite spots not to be missed! Feb 3, 2011, 07:05 PM EST | Updated Dec 6, 2017. " Alexis Traina, "My summer bags are always bursting with Veronica Beard dresses, bathing suits and jean jackets. It also helped that Getty "runs a true atelier, filled with acres of ancient textiles, books, and furniture from every corner of the Earth." Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. Wine: Alexis Swanson Traina and Target launch Modern House "We were both so passionate about creating a home and a family and a life," says Trevor. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. Aside from her professional title, she is also the wife of There's this incredible mix of business and art and creativity that's producing a new Renaissance." Britt felt that this emphatic backdrop would help the art to popwhich, against all odds, it does. New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. "Who wouldn't want to be surrounded by the brightest and best minds that they know?". "My name was still scribbled in pencil on the back," he says with a smile. Alexis Trainas ode to Napa Valley, which appears in the November issue of Town & Country, went to the printers before the devastating fires broke out in California earlier this month. ", His first Big Idea came in the mid-'90s, when he tried to buy a cordless telephone. At Home With: Trevor & Alexis Swanson Traina, Napa Valley When I was growing up here, we had this thing we called scary walks, and after dinner wed go out with our flashlights and walk through the vineyards. "We wanted its look to give a nod to history and tradition, but also a sense of youth and wit." Our food guy is a well-known food critic." Pictured from left to right: Alexis Swanson Traina, Claiborne Swanson Frank, Veronica Swanson Beard; photo by Trevor Traina. He sits on the board of six other nonprofits as well. A donor to Republican causes, Traina had sought the posting in Austria because his maternal grandfather, Wiley T. Buchanan, had served in the same post under President Gerald Ford. C Publishing LLC 2023 All Rights Reserved, Alexis Traina on Raising a Family in Wine Country, father-in-law) in the garage, and a spacious, Tooling around in old cars is something of a family tradition and acutely. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. Alexis Swanson Traina | HuffPost Napa through the eyes of a 'curious eccentric' - Napa Valley Register "She was so patient and kind." The home today is spacious enough that Trevor and Todd and their families are able to share it as a weekend retreat from their primary residences in Pacific Heights. "Philanthropy has always been very important to my family, and I firmly believe in giving back," he says. It wasn't all work. We were lucky; the point of entry was much different then than it is now, Alexis says. Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. Historically, its mind-blowing, she says. So when a chance to team up with Town & Country presented itself later on, we leaped at the opportunity and set out to capture the Napa Valley we love. These two works formed the nucleus of a sophisticated collection that now spans the decades from Eggleston and Arbus to Gursky and Wall. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. "She married a man with 300 photographs!" Trevor Traina, Alexis Swanson, Veronica Beard and Jamie Beard attend The Museum of The City of New York, The Directors Council 20th Annual Winter. It was here that Trevor Traina and Alexis Swanson, gilded children of the city (he a dashing Internet entrepreneur, she a dynamic beauty who works with her family's self-titled Napa winery), set about house-hunting. The HiNote CEO, wine connoisseur, and travel lover shares all her summer must-haves. Says, Bill, pictured here with Deborah, Ultimately were building a culture around wine and hospitality that we all hope will last for generations. Her husband echoes the sentiment. For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a, Jimmy Choos Beach Capsule Presents Bold Summer Essentials, California Classic: The First Truly California Sports Car, Daniel Arsham, The Artist Breaking the Mold. In. Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. They ran the winery for more than 30 years before selling it in 2016, and it's where Alexis honed her instincts for celebrating the ceremonies and rituals of winefirst, with the introduction of a salon-style tasting room, then a modern sip shoppe. Ambassador! We keep the valleys mechanics quite busy, Trevor admits. As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. Each property offers a different backdrop that suits the personality of its owner. In the 1880s, Crabb added an addition to the home,and after a terrible fire in 1997, the home was nearly completely rebuilt. There are more peacocks in the dining room, specimens that were a gift from Trevor's stepmother, Danielle Steel. Alexis Traina Photos and Premium High Res Pictures - Getty Images The mix is no coincidence. To accommodate the photography, Trevor boldly decided to dynamite the granite rock on which the house was built to excavate 3,000 square feet of subterranean space that would prove perfect for the light-sensitive prints. In a sister manse, Ann and Gordon Getty have assembled one of the world's most bewitching treasure houses, and the Trainas' elegant nonagenarian friends Adolphus and Emmy Andrews live nearby in a style that is frankly Whartonian. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. He chose Nicholas Nixon's View West from Park Avenue and 55th Street, New York City, and when the photograph came up for auction years later Traina acquired ittogether with a Weegee that had hung in the hall outside his office. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." As a child, my family lived in a small town in southwest Florida, where my after-school friends were the elderly ladies of the neighborhood who taught me everything I know about dark chocolate, cards, port wine cheese, housecoats and men. It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. He hired Andre Tchelistche , godfather of American wine, and his young apprentice, Marco Cappelli, to make elegant and refined wines under the label Swanson. How many times has Trevor Traina been divorced? Alyssa and I have worked together successfully on many projects and this book was going to either make or break our friendship/ creative partnership. Alexis parents, Elizabeth and W. Clarke Swanson, uprooted their family (Alexis sisters, Veronica, a clothing designer, and Claiborne, a photographer, are based in New York) from Naples, Fla., in 1985, when they purchased 100 acres on Oakville Cross Road and started Swanson Vineyards. Wedding Registry Search and Website Finder - TheKnot Plus, there are our daily edits of the hottest openings, tables and tickets, as well as our coverage of the most glamorous events in what is the most stylish state in the USA. An interior designer and event wizard, Ken Fulk first visited the valley in 1994, and says We came to Napa on our very first trip to California. I knew the house prior to the fire, and I was so crazy for it, says Alexis, who moved from Florida with her family to the region in the mid-1980s. This is a BETA experience. One of our favorite family traditions is bringing out our collection of Bavariannutcrackers, candelabras, smokersand pyramids. To receive the latest beauty news, subscribe to our newsletter. The following night, Alexis Swanson Traina hosted her husband and friends at a swinging soiree where designer Ken Fulk executed her whimsical, "American Graffiti" vision, reimagining Wilsey. My parents always had friends around and there was a lot of entertaining, and summer was spent hereall summer.. Being curious and eccentric was normal. Today, it is all chintz and chinoiserie, bright colours and white wicker, lovely lattice walls and chic perfection . Getty's three full-time seamstresses were set to work on the Trainas' maharaja library, sewing a dense tapestry of the eyes of peacocks' tail feathers to its gently curving wall. Music, entertainment, wineries and golf are among IfOnly's other categories. Feature photography by Clairborne Swanson Frank, Katie von Strasser is a former ballerina with a background in fashion and art. I will not be revealing where we hid beers as teenagers, though!, The Trainas spend their days between their house and Trevor and Todds late father John Trainas property across the street (which is now shared among Johns children with Danielle Steel: Samantha, Victoria, Vanessa, Max and Zara) and Alexis parents place at the intersection of Oakville Cross. He is heir to a name that has long been synonymous with Napa. The home saw an addition by Crabb in the 1880s and a near total rebuild after a devastating fire more than a century later, in 1997. My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. For Trevor, raising a family at his childhood home is twice as sweet. Dede Wilsey. Crabb, a Napa Valley pioneer who founded the To Kalon winery. "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." When they rebuilt it, they modernized it and reworked some of the space. In the book we talk a lot about the idea of collecting, whether its stocking a bar or a prop closet, says Alexis. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty.. She's the modern face of Napa Valley luxury. Home Design Inside the Home of San Franciscos Most High-Profile Couple, For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life. ", At the time it was a breakthrough idea. "It really hit home that San Francisco has become the center of the idea economy." "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. All rights reserved. These little collections tell the story of a person, their taste and sense of humor, but more importantly, what kind of fantasy they are creating..
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