China has the most Premier The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. They will continue to drive up transfer fees and wages, squeezing the football economy further. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. China is the world's biggest Premier League fan - Rapid TV News But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. Pub figures are currently marginal for obvious reasons. Football TV without crowds is it any good? Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, In 2018/19 they only got a peak of two million or more in 16 out of 128 games. It really is the Best League In The World. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. 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We use It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. China Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. 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To use individual functions (e.g., mark statistics as favourites, set There are two key reasons why the English game has found such favour among Asian markets. Stay informed and spot emerging risks and opportunities with independent global reporting, expert The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. ZZ leaves Charlton in search of Premier start According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. Obviously, this isnt true. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Asia and the EPL: How a Continent Fell in Love with the Premier The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. Why wouldnt they be? There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. How Big a Threat is China to European Football and The Premier personalising content and ads, providing social media features and to In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Keep abreast of significant corporate, financial and political developments around the world. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Simply log into Settings & Account and select "Cancel" on the right-hand side. That match marking the most-watched game to kick off before 8 a.m. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Meanwhile, China is beginning to make an impression on the European transfer market. This means that we may include adverts from us and third parties based on our knowledge of you. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? The silly thing about this is that they obviously did have a good day, with lots of people watching their output. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. What marketers can learn from the Champions League Final Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. The audience across Africa was 290m. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. or As always you can unsubscribe at any time. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. These look a bit higher than might normally be expected. AFP. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". Wow, 14 million people watched two Premier League games!!! Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. statistic alerts) please log in with your personal account. We support credit card, debit card and PayPal payments. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. READ MORE: How Football Explains Capitalism. Premier League rights: New China broadcast deal agreed Nielsen: Global audience for Premier League Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. (Image: VALERY HACHE/AFP via Getty Images). That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. May 29, 2021. You can change your cookie settings at any time but parts of our site will not function correctly without them. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. Repucom, Premier League Fan Survey 2011/12. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Sports Media Watch. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. This is significant, and could be the key to China's aspirations of domination on the world stage. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. Illegal streaming is an ever-present issue to build into these numbers. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. university Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Sky reportedly paid 4.2bn to gain Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be It is surely self-defeating. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. Some of the viewing figures for the lower-tier Premier League games were quite low. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. Before Project Restart, around half of the weekends Premier League games were broadcast live. 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Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. We want as many people as possible to see Premier Leagues matches. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Fantasy Premier League, Official Fantasy Football Game of The Premie Create your account and get enhanced access to all the latest stories. 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