Over three billion people have used messaging apps in 2021, making them one of the most popular app types. According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. Social Media Statistics & Facts | Statista Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. (Adobe) Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Many people in today's world live with their . For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americas social media growth rate between 2020 and 2021 was, The total number of users in America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. All CTRs for Q1 in 2020 trended downwards. Teens, Social Media and Technology 2022 | Pew Research Center There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. endobj As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. About 66% of Facebook users across the world visit the page of a local business at least once a week. Im curious where you found those numbers from because I have been trying to find them out and couldnt Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. Clicking on the following button will update the content below. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Moreover,nine million brands and companiesuse the platforms advertising platform. What else would you like to see added to this roundup? At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. However, TikTok and Reddit are still attracting users at an accelerated pace. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. The average Facebook user will engage with12 ads on the siteeach month. Share of tech users among Americans 65 and older grew in past decade In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. As of April 2021, it was thethird most downloaded appoverall. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). stream However, growth is on the decline with 2019-2020 data revealing a 9.2 . Social media usage in the United Kingdom (UK) - Statistics & Facts Research Lead covering advertising and marketing. 3. The UK Social Media Statistics for 2021 - Avocado Social The World Health Organization estimates global life expectancy to be 73 years. (+1) 202-419-4300 | Main For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Well, the function itself is kinda look alike with WhatsApp. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Are you interested in testing our business solutions? data than referenced in the text. 48 Social Media Marketing Statistics for 2023 - 99firms Messaging App Revenue and Usage Statistics (2023) David Curry. The current global average gender split of social media users is 54% men versus 46% women. Fellows 2021-22 | Consortium on Analytics for Data-Driven Decision Global Digital & Social Media Stats. Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. For example, TikTok was on one in five devices connected to the internet in 24 months. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. Social Media Statistics for 2023 // Facts & Figures 0:00. ( Statista) 98.5% of Facebook users access the platform on mobile devices. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (Source: Pew Research) The most popular platforms are YouTube . Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Yet, these global statistics gloss over some significant differences from one country to another. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. We are happy to help. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. Thanks for sharing these data! That number has increasedby approximately 500 million every year since 2019. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). Global social media statistics research summary 2023 - Smart Insights YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Just 5% of adults were on social media in 2005. Follow these links for more in-depth analysis of the impact of social media on American life. Facebook has 1.96 billion daily active users as of Q1 2022. Interesting that youtube is considered social media. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. Social media looms over American life. (Identity) Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. 43% use social to get breaking news. 40% of all internet users worldwide use social media for work purposes. Statista assumes no An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. Clicking on the following button will update the content below. UAE Social Media Statistics 2021 : Infographics. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. Social media use sometimes involves negative interactions between users. TikTok has been downloaded over three billion times. About seven in 10 people use it for socialization, entertainment, and news. Are you interested in testing our business solutions? Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; cocokind on Instagram: "Do these stats scare you as much as they data than referenced in the text. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Digital 2022: Malaysia DataReportal - World Digital Insights 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . In 2020, the total number for social media ad spending was $40.34 billion. As it stands, that equates to about 57.5% of the current world population. data than referenced in the text. Social media usage gains from 2020 have largely ended. Collectively, over 2.5 billion people use one of these two . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The most shocking is the rise of TikTok. Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. Social media platforms continue to evolve and grow, and so do their respective user bases. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Either way, please jump in and leave a comment below. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. For many users, social media is part of their daily routine. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. If you guessed Facebook, youre in for a surprise. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. 5.07 billion people are using the internet. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. We are happy to help. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. Are you interested in testing our business solutions? Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. Or have a question? Media use in the U.S. - statistics & facts | Statista Lyme disease is the most common vector-borne disease in the United States. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. Internet Usage in the U.S. - Statistics & Facts Updated, 2021 Global Social Media Statistics - DataReportal On average, Facebook users spend about 34 minutes per user session. Please do not hesitate to contact me. Youth Statistics: Internet and Social Media - ACT for Youth This is nearly 54% of the total global population. Statista assumes no Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. 80+ Essential Social Media Marketing Statistics for 2022 - HubSpot In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Cord cutting has grown since 2015 | Pew Research Center Published by S. Dixon , Oct 18, 2022 Key insights Number of social. Time spent on the site per visit is over 10 mins. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. ~TxZ|?p9B=\E#e&FG_N3~Bu5. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. Perhaps the most notable gap in gender differences is where we look at the use by the platform. The Consumer Price Index (CPI) rose 1.9% this quarter. /Filter /FlateDecode Youre welcome, Andrea. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . No report of the Pew Research Center was affected by this change. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. The vast majority of adults (90%) say the internet has been at least important to them . Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. Almost90% of users access the site using a smartphone or other mobile device. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). The Internet and the Pandemic | Pew Research Center There you have it for my rise of social media statistics roundup. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Get in touch with us. Click the magnifying glass. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Social Media Interesting Facts You Need To Know In 2022 - Perzonalization Social Media Usage Statistics in 2021. The site is especially popular with young users under the age of 35. Hispanics are of any race. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Home internet and social media usage - Office for National Statistics In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. YouTube is the most popular social media channel in 2021. Children under 10 are using social media, poll finds | CNN Council Post: Social Media Use In 2021 And What It Means For Building Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Social media penetration = active users vs. total population. We gathered this data from a variety of different sources. Social Media Usage Statistics For Digital Marketers In 2022 YouTube hasa truly global audience, with users in over 100 countries. 5 0 obj The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. %PDF-1.7 The current percentage of people using social media is 56.8% of the worlds total population. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. /Type /Stream Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Social Media Fact Sheet - Pew Research Center: Internet, Science & Tech Quick: Whatsthe most popular social media platformin the world? Usage of the major social media platforms varies by factors such as age, gender and educational attainment. In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. TikTok key statistics. Its user base clocks in at an impressive 2 billion. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. Updated: January 9, 2023. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Get in touch with us. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. /Length 47434 51% use social to kill time. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . Manufacturers can use YouTube to display . The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. Families of 60 young people who died of fentanyl overdoses file It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Its thesixth most downloaded appas of April 2021. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. ; Social Media Facts 2022 on Signal. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. This represents an increase of 490 million users year over year. The year was marked by the polarized groups in the US election race and the racial justice movement posts. It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. About half were in 2011. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. WhatsApp - 2.00 billion. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%.
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social media usage statistics 2021